https://www.buildingbrandcommunities.com/home daily 1.0 2020-06-09 https://images.squarespace-cdn.com/content/v1/5eb0413370bb3d7a7d871ada/1588622691310-HMLB8NXQ5RH41WFCJTRZ/building-brand-communities-book-cover-2.jpg Home https://images.squarespace-cdn.com/content/v1/5eb0413370bb3d7a7d871ada/1588627987191-GYRQ0JW0IIRY20841VZC/building-brand-communities-section-2.jpg Home - section three: Deeper Ideas After you have learned both how to recognize a true brand community, how they support organizational goals, and the principles for growing them, Jones and Vogl invite you to think deeper about critical ideas to build communities that serve both members and organizations. No matter the outcomes you seek or the stage of your community’s growth, understanding the five topics discussed in this section of Building Brand Communities is paramount. These topics will help you build a successful and engaging community of your own. https://images.squarespace-cdn.com/content/v1/5eb0413370bb3d7a7d871ada/1588628042512-JONGBYMLHVXRJQ0G3DCO/building-brand-communities-section-3.jpg Home - Section Two: Building From The Beginning Everyone wants to work on mature-stage communities with thousands of passionate members, but unfortunately, that is not where your journey typically begins. In the second section of the book, Jones and Vogl outline the things leaders commonly mistake for community, like platforms and social media management, and explain how to clarify organizational purpose, determine your team size and structure, and forge real, durable relationships. https://images.squarespace-cdn.com/content/v1/5eb0413370bb3d7a7d871ada/1588627097593-MFPMKMYFSG06FBQ3UNBJ/building-brand-communities-section-1-2.jpg Home - Section One: Brand Community Foundations An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Many commonly used terms like community and brand lack singular definitions in leadership writing. In the first section of Building Brand Communities, Jones and Vogl dive deep to clarify and define these terms which in turn will strengthen your ability to recognize and discern effective brand communities. https://images.squarespace-cdn.com/content/v1/5eb0413370bb3d7a7d871ada/1588701984490-0493NUCI116C73RQF7LS/charles-vogl-bio-pic.jpg Home - Charles H. Vogl is an executive advisor and a regular guest lecturer at Yale School of Management and Yale Leadership Institute. His work is used to support operations within firms including Google, Airbnb, Twitch, and Meetup. He is the author of the international bestseller The Art of Community. charlesvogl.com https://images.squarespace-cdn.com/content/v1/5eb0413370bb3d7a7d871ada/1588701808000-315KLSRA31IB8O26MFZ9/carrie-jones-bio-pic.jpg Home - Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and founding partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. She is a graduate of UCLA and an M.A. researcher at UW-Milwaukee. Carriemelissajones.com